03_glowuptime_website
Niagahoster DIY serves the purpose of allowing users to create their own websites. Users can also use Niagahoster's services to have their website created for them. Despite our grand intentions for the product, we have not yet achieved the desired results. At the end of the day, having an intention without taking action is a pointless endeavor.
Challenges
Our bounce rate is high. When I say high, I mean it gets as high as it can. With an average bounce rate of 61.59%, it's clear to say that changes are needed. How can we reduce the bounce rate and bring something fresh to our sites?
Approaches
To address the challenges, we conducted a workshop with stakeholders to identify key initiatives and requirements. We prioritized actions to enhance the product, focusing on improving the pre-purchase and post-purchase customer experience. With these priorities in mind, we began redesigning the product, aiming for a fresher look and better information architecture, particularly focusing on the pre-purchase journey.
Workshop & Prioritization
During the workshop, we decided to keep better pricing options, 24/7 support for website development, free maintenance, and integration with WordPress and marketplaces. We also plan to implement features such as explaining the website creation process, offering themes/templates, providing a brief form for users, and introducing add-on services like SEO, maintenance, and ads management. Users will also be able to track the progress of their website development.
Design & Prototype
The design process will work within the scope provided by the workshop results, allowing us to keep our explorations concise and aligned with the challenges. Below are some of the proposed design solutions that address these challenges.
Explaining the process of creating the website
The design process will work within the scope provided by the workshop results, allowing us to keep our explorations concise and aligned with the challenges. Below are some of the proposed design solutions that address these challenges.
Themes/Templates options for the user
We provide a variety of themes/templates for users to choose from so that they don't have to start their projects with a blank canvas. By offering pre-made themes/templates that can be tailored to their needs, users can jumpstart their projects with ease.
Form to help the user make a brief for their desired website
If the user chooses to have their website created by Niagahoster, they will be provided with a form to fill in the details of their desired website.
Impact & Summary
We are thrilled with how our live websites turned out. During the first few weeks after launch, we were able to reduce our bounce rate from 61.59% (April 18, 2021) to 2.15% (May 25, 2021), which is a significant accomplishment.
However, our work is not yet complete, as we still have a considerable backlog on the post-purchase journey. This includes providing users with a quotation that explains the website development process if they choose to use Niagahoster services, as well as offering add-on services such as SEO, maintenance, improvements, and ads management. Additionally, users will have the ability to track the progress of their website's development.
Seeing the impact of our initial efforts does put a smile on our hearts and flame the tinder on us to do more.
Available for Q1 2025
(c) interinyourface 2025
