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A collection of works I did early on my career

A collection of works I did early on my career

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roles-productdesigner

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These were the days when I decided that maybe digital design was for me. Maybe if I spent a lot of hours on it, I would be successful. Maybe if I just sucked it up and did more revisions, I would be more resilient. Maybe if I spent a lot of time copying other designers' work, I would create my own style. There were a lot of maybes. But despite all of that, I am grateful for every step of the journey. And today, I want to take you back to those early days. Maybe we will get to know each other better after this.

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Oreo

In 2019, Oreo launched a "Play to Win" campaign with WINNER as their ambassador. We developed a game microsite for fans across Asia, offering them the chance to win prizes and a grand prize of meeting WINNER, the Korean pop boy band. My role involved designing and prototyping the initial concept, creating high-fidelity designs, and developing a responsive website for Desktop, Tablet, and Mobile. The impact was significant, with over 100,000 players participating in the first few weeks of the launch.

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Garnier

I managed the website for a leading French mass cosmetic brand in Indonesia, handling frequent updates and design changes. My responsibilities included maintaining the website's design, updating key visuals to align with ongoing campaigns, and enhancing the brand's categorization on the web.

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Kraft

I played a key role in establishing Kraft's presence in Indonesia through Bunda Kraft, their primary microsite catering to mothers and housewives. My responsibilities included updating key visuals to align with campaigns and maintaining the website's design. Additionally, I worked on improving the brand's categorization on the web.

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Dettol

I created a one-time campaign website for Dettol called "Dokter Kecil Indonesia," aimed at educating and advocating cleanliness among Indonesian children. My responsibilities included creating the website concept and designing high-fidelity visuals for the campaign.

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Available for Q1 2025

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